'Strategic Intervention (SI) is a coaching method using strategies to interrupt negative patterns of emotion or behaviour to change a person’s experience and bring about positive change to their lives'


SI aims to use practical and effective methods that quickly bring about real and lasting change. SI finds pragmatic ways to intervene in unhelpful thoughts, emotions and behaviours and to develop workable plans to take action in a strategic way. It is not restrictive in its approach and supports the ethos to 'do what works'. 

The founders of Strategic Intervention are the world renowned Coach, Author, Motivational Speaker and Philanthropist, Tony Robbins and the world renowned innovator and teacher of family therapy, Chloe Madanes. In partnership, Chloe Madanes observed Tony Robbins techniques and broke them down so that they were able to translate the techniques into a coaching methodology which they called Strategic Intervention. Therefore allowing coaches like myself to be able to learn and use the many successful  techniques that Tony has been using to transform peoples lives.


SI works on the principal, that by finding ways to meet a persons human needs, their lives will become more fulfilled, happy and elevated. All of us have these basic needs, they are not merely desires but profound needs that underlie and motivate every choice we make. There are six basic needs that everyone seeks to fill.No-one explains it better than Tony Robbins!

CERTAINTY: The first need is for certainty. We want to feel safe, avoid pain and feel comfortable in our environment. Every individual needs to have some sense of certainty and security. 

Code words for certainty are: comfort, security, safety, stability, feeling grounded, predictability and protection.

UNCERTAINTY/VARIETY: The second need is for uncertainty; for variety and challenges that will exercise our emotional and physical range. Everyone needs some variety in life. Our bodies, our minds, our emotional well-being all require uncertainty, exercise, suspense, surprise.

Code words for uncertainty/variety are: fear, instability, change, chaos, entertainment, suspense, exertion, surprise, conflict and crisis.

SIGNIFICANCE: The third need is for significance. Every person needs to feel important, needed, wanted. Code words for significance are: pride, importance, standards, achievement, performance, perfection, evaluation, discipline, competition and rejection.

LOVE/CONNECTION: The fourth need is for the experience of love and connection. Everybody needs connection with other human beings, and everyone strives for and hopes for love.

Code words for love/connection are: togetherness, passion, unity, warmth, tenderness and desire.

GROWTH: The fifth need is for growth. When we stop growing, we die. We need to constantly develop intellectually, emotionally and spiritually. We grow and change physically as we develop from infancy to adulthood and old age. We grow and change emotionally with every experience, and we grow intellectually as we respond to events and to the world around us. Anything that you want to remain in your life; your money, your health, your relationship, your happiness or love, must be cultivated, developed and expanded. 

CONTRIBUTION: The sixth need is for contribution; to go beyond our own needs and to give to others. A life is incomplete without the sense that one is making a contribution to others or to a cause.

The first four needs; certainty, uncertainty, significance and love, are essential for human survival. They are the fundamental needs of the personality; everyone must feel that they have met them on some level, even if they find negative ways to do so. The last two needs, growth and contribution, are essential for human fulfilment. They are the needs of the spirit, and not everyone finds a way to satisfy them, although they are necessary for lasting fulfilment.

When our needs for love, growth and contribution are satisfied, they tend to encompass all our other needs. When we focus on something beyond ourselves, most of our problems and sources of pain become less significant. Contribution is the human need that effectively regulates our other five needs. If you are focused on contributing to others, you have the certainty of being able to contribute (there is always a way); you have variety (contribution is highly interactive); you have significance because you know you are helping others and improving their lives; the spiritual bond created when you help others gives you a deep sense of connection; and you grow by creatively helping others.


'SI solutions are for clients who are looking for measurable results in short time frames, who want the changes to last’

SI can help you 

  • Be happier and feel more peaceful.

  • Learn how to take control of your emotional life for good.

  • Elevate your life experience to a new level

  • Discover your purpose and a sense of meaning in your life.

  • Cultivate a fulfilling life of growth and contribution.

  • Experience more harmony in your work/life balance.

  • Quickly resolve problems that have been keeping you stuck and unhappy.

  • Express your true nature with confidence.


You might be pleasantly surprised at how fast long-term challenges can be resolved when you address the real issues, instead of wasting time chasing symptoms.


The founders of Strategic Intervention are the world renowned Coach, Author, Motivational Speaker and Philanthropist, Tony Robbins and the world renowned innovator and teacher of family therapy, Chloe Madanes. 

Since 2002, Tony Robbins has partnered with Chloe Madanes to form the Robbins-Madanes Center for Strategic Intervention, which is dedicated to innovating cutting-edge strategic solutions to the most pervasive and difficult problems.

Strategic Intervention (also known as SI) is a project dedicated to extracting the most practical and effective forms of strategic action and communication from a variety of disciplines: Ericksonian therapy, strategic family therapy, Human Needs Psychology, organisational psychology, linguistics, psychology of influence, strategic studies, traditions of diplomacy and negotiation, and others.

The aim of Robbins Madanes Training in Strategic Intervention Coaching is to develop an eminently practical method for taking action in a strategic way to get things done whilst also ensuring that human needs are fulfilled and elevated.

They believe numerous traditions of Strategic Intervention exist wherever human beings use extraordinary skill to bring about positive personal and cultural change. Nelson Mandela and Mahatma Gandhi are examples of masterful Strategic Interventionists that transcend the particularities of religion, culture, institution, job description, or political philosophy (as Strategic Intervention should.)


What distinguishes SI from other strategic studies is the belief that certain holistic solutions “snap into place” when more people’s needs are met, expressed, and elevated. Why? Because the solutions are based on the principle of growth and contribution. Any change, when it is reinforced by growth and contribution, not only “sticks,” but it goes on to positively influence hundreds of other people.